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Tracy Reese, Our Premier Fashion Designer, is on a Mission

In a fashion era stuck in neutral, she built a billion-dollar business selling vibrancy, joy and femininity. Today, her sustainable style is a beautiful thing.

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Fashion Designer Tracy Reese in her studio poses for a portrait for Sisters Newsletter
NICK HAGEN
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Hailing from Detroit, Tracy Reese moved to New York City and went to Parsons School of Design. She refined her skills on Seventh Avenue, working for companies such as Martine Sitbon, Arlequin, Perry Ellis and Magaschoni, eventually starting her own eponymous brand that blossomed into a billion-dollar global enterprise over the course of 20+ years.

At her company's peak, when she had the additional brands Plenty, Frock! and Black Label as well as numerous collaborations with accessories companies in her stable, she pivoted to create a smaller, sustainable brand, Hope for Flowers, that fortifies her local community and is good for the planet.

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Tracy Reese inspects various fabrics in her studio
NICK HAGEN
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Tracy Reese sorting clothing in her studio
NICK HAGEN
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Tracy Reese admiring her work in her studio
NICK HAGEN

Harriette Cole Interviews Tracy Reese for Sisters Newsletter

Sister’s guest editor Harriette Cole sat down with Tracy Reese to talk about her career.

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Fall/Winter 2024 Hope for Flowers
Courtesy Hope for Flowers by Tracy Reese
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Fall/Winter 2024 Hope for Flowers
Courtesy Hope for Flowers by Tracy Reese Collection
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Fall/Winter 2024 Hope for Flowers
Courtesy Hope for Flowers by Tracy Reese
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Fall/Winter 2024 Hope for Flowers
Courtesy Hope for Flowers by Tracy Reese
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Fall/Winter 2024 Hope for Flowers
Courtesy Hope for Flowers by Tracy Reese